When we asked people whether they wanted a new product, the responses looked promising. Interest was high. Enthusiasm seemed strong. But when it came time for people to actually buy, the numbers told a different story.
Our Mission
CogBias was born from a problem we experienced firsthand: our product discovery surveys weren’t telling us the truth.
The problem
Promising answers.Different outcomes.
What people said they wanted and what they ultimately did were telling us two very different stories.
That gap revealed a deeper issue: our survey questions were unintentionally shaping the answers we received. Why? Cognitive Biases.
Cognitive biases, subtle wording choices, and leading question structures were influencing respondents in ways we didn’t intend. The result was data that looked useful on the surface, but failed to reflect what people truly thought, wanted, or would do.
The turning point
So, we built CogBias.
CogBias helps teams identify and rephrase biased survey questions so they can collect clearer, more accurate, and more actionable data. Instead of letting bias distort your results, CogBias helps you design surveys that account for human psychology and work with it.
Our research
~70%
of questions were answered more accurately when using CogBias compared to traditional survey wording in our study.
The result
Better questions lead to better data. Better data leads to better decisions.
That means products customers actually want, responses you can trust, and research that is more fair, reliable, and representative.
Working together
Partners
Collaborating with research, technology, and industry partners to build better ways of asking questions.
Rochester Institute of Technology
Georgia Tech
Kennesaw State University
Advanced Technology Development Center
Alliance For Decision Education
Perkins Coie
Product Coffee
