A great story always starts with a great team

The beginning of QuDisc can be traced back to 2017 when the founders were first exposed to a rigorous program designed to save startups from committing a common sin. Building based on what they believed to be true, rather than what is true. Unlearning the very human, cognitive biases and behavioral psychology that get in the way of finding the truth was painful life altering experience. One needed to unlearn our natural tendencies, but not a scalable solution that was suitable for everyone.

Recognizing the value of the approach, and the need for a solution that fits seamlessly in user's workflows that was easy to use, the idea for QuDisc was born. Building on the foundation of decades of experience in customer discovery, market research, and data driven AI development, the founders set out to distill expert knowledge, deep training, and careful reflection in to an easy to use platform to help everyone improve the insights they gather from customer discovery and market research.